Pros and Cons of Cold Calling and Text Message Marketing

Pros and Cons of Cold Calling and Text Message Marketing in Real Estate

Real estate is a competitive industry, so it’s important for agents to find the right marketing strategies to stand out and reach potential clients. Text message marketing and cold calling are two popular methods that real estate agents can use to get their message out.

In this article, we will weigh out both marketing strategies through their pros and cons to see which one is best suited to use for your business and how Virtual Assistants can help you with these marketing tasks.

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Text Message (SMS) Marketing

Text message marketing is a great way to reach potential buyers and sellers quickly and easily. Text messages can be sent out almost instantly and can be a great way to get a message out about a new listing or open house. They can also be personalized and targeted to specific audiences, allowing agents to target their ideal clients. However, text messages can be easily ignored or forgotten, and there is no guarantee that the message will be seen or read.

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5 Advantages of Text Message Marketing



SMS marketing or text message marketing is one of the most cost-effective forms of marketing. It typically costs only a few cents per message, making it much more affordable than other forms of marketing.



This marketing method can be used to reach a global audience quickly and easily. This makes it a great way to reach potential customers who may be located anywhere in the world.



Sending short-form text messages allows for personalization, making it easier for businesses to target specific customers. By customizing messages to individual customers, businesses can increase engagement and conversion rates.



As far as marketing methods go, text messaging is incredibly fast. Given that most people open a text message within four minutes of receiving them. Messages are sent almost instantly and can be read



Text message marketing can be used for a wide variety of purposes. Businesses can use it to send promotions, reminders, updates, surveys, and more.

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Real estate virtual assistants are a great resource for real estate business owners looking to streamline their operations and maximize efficiency.

5 Disadvantages of Text Message Marketing

Limited Character Limit


Generating leads or contacts through SMS marketing is limited by the number of characters that can be used. This can make it difficult to convey complex messages or ideas.



It can be used to send unsolicited messages, which can be seen as intrusive or annoying by some customers

Data Security


This marketing strategy requires businesses to collect and store customer data, which can be vulnerable to security breaches. It is a great way to reach customers, but it’s important to keep their data safe. It’s essential to make sure the data collected from customers is kept secure, and the best way to do this is to use secure technologies such as encryption and two-factor authentication.

Low Engagement Rates


Text messages tend to have lower engagement rates than other forms of marketing, such as email or social media. Many factors can contribute to low engagement rates, such as the timing of the message, the content of the message, the size of the audience, and the frequency of the messages.



Depending on your location, text message marketing is subject to various privacy laws and regulations.  Businesses must be aware of data privacy laws in their region and ensure they are compliant. 

Cold Calling

Cold calling is another common method used by real estate professionals to reach potential clients. It allows agents to have a conversation with potential buyers and sellers and build relationships with them.

It also provides agents with the opportunity to answer questions and provide more detailed information about their services.

On the downside, cold calling can be time-consuming and much less efficient than text message marketing, as it requires you to manually dial each number and speak with each person.

Using a dialer can automate the process of dialing for you but there is still more time involved to reach potential sellers.

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5 Advantages of Cold Calling

Wide Client Reach


Cold calling is a great way for real estate business owners to reach potential customers. It allows them to quickly identify and target potential customers who may be interested in their services.

It also allows real estate professionals to provide more detailed information about their services, as well as answer any questions that potential customers may have.

Identify Target Audience


With the use of cold calling as your primary marketing method, it can help you identify the right target audience for your product or service.

Tried and Tested Method


Cold calling has been a marketing staple for generations of salesmen. It allows businesses to reach out to potential customers directly and can be an effective way to identify new leads.

With cold calling, a business can quickly learn about their target market and develop relationships with new contacts.

Client Relations


Since you are engaging with customers or clients using your voice, it can be used to build relationships with customers and increase brand awareness.

Gauge Client Interest


It allows you to gauge customer interest and gather valuable feedback. It can even help to build credibility and trust with customers who may be unfamiliar with the business.

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5 Disadvantages of Cold Calling

More Time, Less Money


Dealing with clients over the phone can be time consuming and costly. The chances of getting a potential customer can be low at times especially in the nature of the real estate bsuiness. Just like any other lead generation method, you will run into people who are not interested in your product or service



It can be difficult to measure the effectiveness of cold calls. According to a 2012 Keller Center report, only about 1% of answered cold calls converted to appointments, and about 28% of completed calls were considered “productive.”



Gatekeepers in real estate cold calling can make it difficult to reach the person you are trying to contact. Gatekeepers can also be a major time waster, as they may require a great deal of time and effort to get past.

Client Interest


Most of the time, cold callers can find it difficult to determine how interested customers are in the product or service being offered.

Risky Method


Oftentimes, it can be off-putting for customers to receive cold calls. Due to this, you could alienate these potential customers. This is the risk you take when cold calling; people often immediately decide that they’re not interested in hearing your pitch and don’t want to be bothered. So make sure you know what the stats say about a good time for a cold call!

Cold Calling Virtual Assistants Can Help You With All Your Needs!

Real estate virtual assistants are a great resource for real estate business owners looking to streamline their operations and maximize efficiency.

To conclude, each marketing method has its own pros and cons, and it’s important for real estate professionals to find the right balance between the two.

Text message marketing is a great way to reach potential clients quickly and easily, while cold calling allows agents to build relationships and provide more detailed information.

Ultimately, the best approach will depend on the individual person and their target audience.

Put Cold and Text Messaging on
Auto-Pilot with Virtual Assistants

Regardless of which marketing method you believe is best for your business, it’s important to know where to get a set of hands who will efficiently do these marketing methods for you.

REVA Global has outsourced solutions for your every need. The best part of having a virtual assistant for cold calling, text message marketing or both is you can have all these services for a fraction of the cost!

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