How to Stop Wasting Leads in Your Marketing & Sales Pipeline with Bob Lachance

In this episode of REI Marketing Weekly, our CEO, Bob Lachance, shares his expertise as a seasoned real estate investor and founder of REVA Global. Bob discusses his journey in optimizing lead management to prevent wasted resources in the real estate business. He emphasizes the crucial role of follow-up in converting leads, explaining the necessary number of touches and the impact of neglecting this step. Bob also provides valuable insights into leveraging virtual assistants (VAs) from REVA Global to streamline marketing and sales processes. The episode further explores current marketing trends, the importance of multi-channel marketing strategies, and how to effectively integrate VAs into your team to maximize efficiency and profits.