Be a Recognizable Resource
As we’ve seen, buying and selling a property can be an arduous process for your clients. They need to know that you will be a trusted, informed, and accessible resource throughout this raught process.
This is why ensuring that your communications are rich with relevant and actionable information.
As you develop these useful collaterals, though, it’s critical to ensure that you’re branding your content appropriately. For example, a memorable logo that appears on every page of every document, whether print or digital, will help solidify your brand reputation as an expert resource and conscientious professional, as someone the clients want on their side as they navigate the unfamiliar and often intimidating world of real estate.
Hire a Virtual Assistant
To be sure, following up on leads can be a tremendous amount of work. Depending on the size of your agency or your client roster, these best practices in improving lead follow-ups may be impossible to manage alone.
This is when recruiting the services of a virtual assistant (VA) makes good business sense.
A virtual assistant can help you with scheduling and executing follow-ups. They can also assist in nurturing prospects and established clients alike, acting as a direct point of contact and intermediary.
Above all, VAs can take on administrative tasks, from taking calls to scheduling meetings and showings to managing documents. This frees you to spend more time interacting and building strong relationships with your clients.
No matter how talented and trustworthy you may be, it takes time to win a prospective client’s trust. This means that improving lead follow-ups are critical to success in the real estate industry.
However, by being persistent, by personalizing content, by being a reliable resource, and by delegating follow-up tasks as needed, you can readily transform prospects into patrons.