Every business can be broken down into 2 simple categories: Income Producing Tasks (IPTs) and Non-Income Producing Tasks. Just like they sound, Income Producing Tasks are the tasks that are actually making money for your business. IPT’s can be different for every business but there is a definitive line on whether these tasks are putting money into the business or not.
Non-income producing tasks on the other hand are important and necessary for the business, however these are tasks that can be affordably outsourced so you can focus on the activities that make you money.
Non-income producing tasks include a wide array of activities including administrative work, data entry, social media management, inbound/outbound calls, cold calling, etc. The list goes on and on! These are tasks that below your pay grade. When you can start focusing on just the tasks making money for your business, you will start to realize actual business growth.
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