Here are 6 tasks a trained Marketing Virtual Assistant can consistently do to grow your business and keep an active online presence:
Social Media Management
Don’t let your business go unnoticed. Most people are on social media in some form or fashion, engage with your audience through this platform. As an entrepreneur or real estate professional, you probably don’t have a lot of time to manage your business pages.
Social Media Management is one of the most common tasks performed by Marketing Virtual Assistants. Here are a few of the tasks they can take off your plate when it comes to social media management:
✅ Posting relevant content on your page
✅ Promoting your products and services
✅ Engaging with your audience (replying to messages and comments)
✅ Content scheduling and graphics creation
✅ Strategizing an effective marketing approach
Another very time consuming task is developing the graphics used in your marketing. Sure you can use free stock photos and simple images, but when you take time to curate a well thought out graphic with a specific call to action that looks professional, it can really make a difference.
Not only does it look more professional, it gives you more credibility in the fact your team takes the time to curate specific graphics for specific uses with intention.
Here are a few graphic related tasks you can start outsourcing to a Virtual Assistant:
✅ Property Flyers
✅ Real Estate Brochures
✅ Business Presentations
✅ Business Cards
✅ Quote cards
✅ And so much more!
How much would it cost to create graphics? Absolutely nothing! This can be done using some free apps like Canva and if you are looking for relevant images for free, you can check out pexels.com or pixabay.com.
Video has quickly become one of the most popular way for delivering content. Most audiences find this entertaining and can easily absorb the information leaving a lasting impression.
Videos can be shared through Facebook, LinkedIn, Instagram, YouTube, etc. and it’s very accessible to anyone with access to the internet. In fact, Facebook will even push your video to more viewers if it’s over 3 minutes long!
Like in crafting graphics, your Marketing VA can do video editing by utilizing some free apps Filmora and OpenShot.
Writing new articles for your blog is a great way to consistently deliver content and build your SEO value. Articles can be much more powerful than you think for building brand awareness.
Google will actually rank your website higher for delivering relevant content on a consistent basis. So if you have a new article every week or 2, you are much more likely to be found on a search leading to people visiting your site to read the article.
Once they visit your site, you will be able to re-target them with ads in the future if your Facebook Pixel is active on your site.
Blogging is an inexpensive way to drive people to the site and get more prospects/clients. It is also a perfect task to outsource to a Marketing Virtual Assistant so you can focus on the big picture tasks. These tasks include:
✅ Researching topics, content, and resources
✅ Creating appropriate graphics for the blog
✅ Article writing
Email marketing can be just as effective as social media marketing when done right. This approach can help to nurture your leads and ultimately convert them after so many touches.
Your Marketing VA can be tasked to do the following:
✅ Organize/tag a list of contacts based on categories. For example Hot, Warm and Cold Leads. This allows you to send more targeted email campaigns.
✅ Craft and send a welcome email to your new followers/subscribers
✅ Send a follow-up email to remind them that your services/products exist
✅ Filtering out emails, prioritizing the important ones and reply on your behalf
✅ Clients need to feel you value them. Send a simple greeting card or e-card on their birthdays, Christmas or other special occasions
✅ Report KPI’s to determine what is working and what is not working
✅ Sending out a weekly or monthly newsletter updating them on anything new